Creating Impactful
Customer Experience

Building a strong relationship between the brand and the customer is one of the main challenges in the business world. It costs businesses more and more to acquire a new customer than it does to sell to an existing customer. For Magrabi, a leading company for eyewear and eye-care services, a variety of customers’ interactions take place every day in their stores. To stay ahead of competition, it’s essential to implement solutions that streamline processes and help Magrabi grow their customer base and support customer retention.

MAGRABI POS Solution

Our “Magrabi POS” is an extensive POS solution that enables Magrabi to efficiently manage all their back-office and POS operations. The solution helps Magrabi make business  transactions more efficient and scalable through bringing insightful reports that support making better informed decisions.

Features to speed up sales processes 

• Customers’ Management Tools
• Managing invoices for both individuals & insurance
• Full automation for orders
• In-depth reports for better insights
• Easy online registration to “Loyalty Program”
• Managing the enrollment & upgrade of customers in Magrabi loyalty program online
• Integrations with 3rd party systems

MAGRABI e-Claim System

ASSET e-Claim solution is a comprehensive, fully automated solution to Claims Management process through a single entry system. The system helps Magrabi save time and reduce human error through a single point of contact. The solution integrates with Magrabi POS through which users are able to maintain administration data with ease. After invoices are submitted, claims are generated automatically to slash down time needed in manual processes. The insightful reporting system tracks the claims processes and produces reports about claims that have been submitted successfully and which needs attention.

Solution Benefits 

Improved claiming process performance and reduced cost guarantees an evident development in the revenue cycle through:

• Enhanced data accuracy, and error-free claiming by automating data mapping between providers and medical insurance systems
• Adhering to insurance company claiming schedules
• Accurate remittance tracking and re-submission in case of rejection
• Full claims tracking through graphical reports and dashboards

MAGRABI Employee’s Reward System

Magrabi focuses on maintaining their internal motivation environment, therefore, ASSET supported them with the implementation of “Magrabi Reward System”. It rewards its employees through a complex point system based on their sales activities, therefore to better monitor and encourage employee work activities and accomplishments, the reward system had to be automated.

ASSET has successfully created a seamless integration with an easy to use user interface that allows users to:

• Calculate the points earned monthly by store salesmen
• Re-calculate the points if entered incorrectly
• Generate reports for management for each sales personnel
• Allows top management to configure the upselling bundles or cross selling bundles easily and swiftly

Magrabi started their Digital Transformation journey by achieving:

• A Unified  brand image across all their stores and guarantee a progressive and consistent customer experience through automating their daily operational processes and transaction services across 14 branches worldwide
• Eliminate time consuming processes of submitting their insurance claims and following up on remittances.
• Implement a reward system that motivates employees to boost sales and improves their internal engagement and selling process.