The Minds Behind the Mission
Our Leadership Team

Essam El Badri
ASSET Founder and CEO

Tamer Mostafa
Managing Director

Manal Al Seesi
Director, EIM Solutions & Services

Sherif Ali
Director, Professional Services

Mona Shafik
Director, Operations

Sherif El Gazzar
Director, Egypt Sales

Inas El Kazzaz
Director, Human Resources

Pakinam El Badry
Head of Marketing – MENA

Fathalla Nafei
Business Development Manager,
Smart Solutions

Karmah El-Qadi
Technical Director, Smart Solutions

Sherif El Badry
Director, Procurement
In addition to 600+ highly qualified software engineers who are ready to help.
Vision to Impact
Why Choose Us?
Since 1991, we have been challenged and determined to deliver unique customer experiences, revolutionized business approaches and competent technology services and solutions.
30+ Years of Experience
The knowledge of our industry experts brings along a set of capabilities and potentials that impact our customers’ business beyond the scope of today’s needs to tomorrow’s explorations
Results Driven Mindset
We help customers align underlying processes and operating models to support various business strategies through improving flexible operations that enable rapid responses to market demands and opportunities.
Regular Communication and Feedback
Throughout our business operations over the years, it has been highly important for us to create meaningful relationships with our customers and partners. It is not only about integrating creative technology services and solutions but fostering real value into these offerings is what matters when joining our customers into developing their digital transformation journeys.
Vision to Impact
Stories of Growth, Transformation, and Impact

Ministry of Communications and Information Technology, Egypt
By partnering with ASSET to deploy OpenText solutions, MCIT has taken the first important step towards its process automation goal. The organization has now fully digitized correspondence between its stakeholders and internal teams, helping to save time and reduce costs. Looking ahead, the organization plans to build on these efficiencies, and harness digital data from the OpenText platform to enable an online service catalog.






