Magrabi Optical
Customer Stories | Magrabi Optical
Success Story
Creating Impactful Customer Experience
Where Eye Care is Both a Science and an Art
For over 90 years, MAGRABI has redefined eyewear in the Middle East, blending avant-garde style with world-class eye care. Since opening its first store in 1927, MAGRABI has grown to over 150 stores across six countries and 20 pioneering hospitals, becoming the region’s leading destination for fashion eyewear and advanced eye health solutions.
Magrabi Optical
Customer
Magrabi Optical
Industry
Private Sector
Featured Solutions
• POS System
• eClaim
• MAGRBAI Reward System
MAGRABI needed to strengthen customer loyalty while reducing rising acquisition costs. Managing daily customer interactions across many stores was complex, so ASSET introduced digital solutions to streamline operations, improve efficiency, and enhance the overall customer experience.
Challenges
Building a strong relationship between the brand and the customer is one of the main challenges in the business world. It costs businesses more and more to acquire a new customer than it does to sell to an existing customer. For Magrabi, a leading company for eyewear and eye-care services, a variety of customers’ interactions take place every day in their stores. To stay ahead of competition, it’s essential to implement solutions that streamline processes and help Magrabi grow their customer base and support customer retention.
Solution
MAGRABI POS Solution
Our “Magrabi POS” is an extensive POS solution that enables Magrabi to efficiently manage all their back-office and POS operations. The solution helps Magrabi make business transactions more efficient and scalable through bringing insightful reports that support making better informed decisions.
Features to speed up sales processes
- Customers’ Management Tools
- Managing invoices for both individuals & insurance
- Full automation for orders
- In-depth reports for better insights
- Easy online registration to “Loyalty Program”
- Managing the enrollment & upgrade of customers in Magrabi loyalty program online
- Integrations with 3rd party systems
MAGRABI e-Claim System
ASSET e-Claim solution is a comprehensive, fully automated solution to Claims Management process through a single entry system. The system helps Magrabi save time and reduce human error through a single point of contact. The solution integrates with Magrabi POS through which users are able to maintain administration data with ease. After invoices are submitted, claims are generated automatically to slash down time needed in manual processes. The insightful reporting system tracks the claims processes and produces reports about claims that have been submitted successfully and which needs attention.
MAGRABI Employee’s Reward System
Magrabi focuses on maintaining their internal motivation environment, therefore, ASSET supported them with the implementation of “Magrabi Reward System”. It rewards its employees through a complex point system based on their sales activities, therefore to better monitor and encourage employee work activities and accomplishments, the reward system had to be automated.
ASSET has successfully created a seamless integration with an easy to use user interface that allows users to:
- Calculate the points earned monthly by store salesmen
- Re-calculate the points if entered incorrectly
- Generate reports for management for each sales personnel
- Allows top management to configure the upselling bundles or cross selling bundles easily and swiftly
Results
Magrabi started their Digital Transformation journey by achieving:
- A Unified brand image across all their stores and guarantee a progressive and consistent customer experience through automating their daily operational processes and transaction services across 14 branches worldwide
- Eliminate time consuming processes of submitting their insurance claims and following up on remittances.
- Implement a reward system that motivates employees to boost sales and improves their internal engagement and selling process.