Every company begins with a spark—a vision bold enough to chase, and a dream strong enough to withstand the storms. Building something meaningful from scratch isn’t easy. It takes courage, grit, and above all, relentless belief. For ASSET, the story began with our founder, Eng. Essam ElBadri. He imagined a future where digital transformation wouldn’t just support businesses—it would redefine them. His dream was to build a homegrown tech powerhouse in the Middle East—one that could compete globally, innovate fearlessly, and help organizations rewrite what’s possible through technology. Eng. Essam ElBadri envisioned a digital transformation hub in the Middle East that would go beyond borders and redefine technological applications across organizations. With a small team of highly skilled engineers, ASSET was born—a company rooted in innovation and poised to become a beacon in the MENA region. Over more than 30 years, our journey has been rich with challenges, achievements, and growth. Our leadership team, many of whom have been with us for over 15 years, has provided continuous guidance. Our employees, the true catalysts of innovation, have driven us forward, strengthening our reputation for delivering on commitments and exceeding our customers and partners expectations. At ASSET, we empower organizations of all sizes and industries to scale new operational heights through tailored technology solutions. Whether it’s streamlining processes, optimizing performance, or enhancing customer experiences, we are here to transform your aspirations into actionable outcomes. Our people represent ASSET’s life stream, every single effort impacts our operations. We believe in keeping people at the core of everything we do. We keep our promise to deliver exceptional customer experiences. Respect to each other is what holds our community together. Our teams’ skills, expertise and dedication build integral trust towards our services and solutions. The ability to innovate is not just a skill, it is an inherent mindset to challenge controls and limitations. We innovate to BreakThrough. We set our standards high and we put our full efforts and force to excel beyond expectations. We work to create value that delivers impact over our communities in a way that enables social gain to prevail. At ASSET, we believe in the power of collaboration. Our partnerships aren’t just about technology—they are about building trust, solving real problems, and creating lasting value. By working alongside some of the best in the business, we are able to offer our clients solutions that go beyond their expectations. It is through these trusted relationships that we continue to help businesses grow, innovate, and adapt in a constantly changing world. The digital world doesn’t stand still—and neither do we. At ASSET, we grow alongside our clients, shaping technology that fits real needs, not just trends. Our solutions are thoughtfully built to integrate into the rhythm of your business—quietly enabling, always supporting, and constantly evolving with you. About
Our Story
ABOUT US
The Story
The Mission.
The Movement. How It All Began
In 1991
Your Growth, Our Digital Mission
Our core values: The ASSET Heartbeat
People
Commitment
Respect and Trust
Innovation
Excellence
Social Responsibility
Partnerships That Fuel Our Innovation
Building the Bridge to What Comes Next
This website uses cookies to improve your web experience.